Books & culture marketer, copywriter and consultant based in London, with almost twenty years of book promotional experience, most recently as Campaigns Director at Profile Books.

A creative, tenacious book marketer with a gift for copy and visuals, Niamh’s bestselling work has included campaigns for authors including Mary Beard, Alan Bennett, Catriona Ward, Janice Hallett, Adrian Chiles, Ryan Holiday, Robert Greene & more…

- My campaign strengths lie in smart & narrative non-fiction, business books, literary fiction and the literary end of crime fiction. But I have a broad base of skills which may be of interest to trade publishers looking for help on their titles - see below for details and please drop me a line if you’re interested in working together.

Niamh

I can take care of all elements of your marketing campaign, including

  • Positioning work including research on comparative titles & how to ensure your book reaches its target audience

  • Producing Trade sell-in material

  • Bound proof cover design & management

  • Design & delivery of a suite of visual assets including Amazon & social media graphics

  • Design, production & print management if required of printed material for trade & influencer packs

  • Partnership pitching

  • Event production & support

  • Advertising for print, digital platforms, social media & more

  • Video production management & managing the edit

  • Scripting, producing & delivering podcast ads

  • Amazon copy improvement, AMS and A+

Fully Integrated Campaigns

Perhaps full service is not required, but your team need help with an element from the list above. Please feel welcome to get in touch to discuss how I can help.

A la carte

Brand consultancy

Whether you’re building an imprint, taking on a new publishing partnership arrangement or building an author’s brand over several books, I can help to develop a strategy, timeline and actionable plan for in-house teams to execute. The process involves face-to-face conversations with all key stake-holders, research & budget scoping, and producing a plan that can be put into place by the in-house team as the publishing programme is rolled out.

Good copy makes a book soar and it’s often the part of the publishing process where time constraints and fresh thinking are stretched. Hire me to work on your words. I can offer help on the following

  • Blurb & cover copy writing

  • Catalogue copy

  • Advertising & campaign straplines

  • Scripts & key selling points for use when pitching

Copywriting

With over 15 years of team leadership, campaign creation and management experience, you can hire me to add extra support at busy periods or to cover a senior staff absence, sabbatical or parental leave within your campaigns team. I have managed busy marketing, publicity and art departments and worked closely alongside sales to deliver bestsellers, drive performance and manage relationships. My management style is supportive, professional and ambitious for individual and collective success.

In-house support

Endorsements:

‘Niamh has been completely brilliant at Profile for 16 years and behind our most impressive and exciting campaigns. She has made a difference right across the business and has always been a force for good. She is tenacious, hard-working, a fair and supportive manager, an ideas generator and a problem-solver. She is a wonderful colleague and a great friend to many of us. We will miss her enormously.’

Andrew Franklin, Managing Director, Profile Books

‘Niamh is a superstar - a joy to work with, creative, insightful and hugely experienced. She brings her wisdom, passion and flair to every campaign, and always takes a holistic and strategic approach, with a sharp eye on branding and positioning. We love working with her at Wellcome Collection.’

Francesca Barrie, Publisher, Wellcome Collection